Nitrous joins Global Innovation Collaborative to speed economic recovery in the cultural and creative industries

June 1, 2021 – Today, the Global Innovation Collaborative (GIC) announced the launch of its Creative Cities Challenge to speed economic recovery in the cultural and creative sectors as a result of the COVID-19 pandemic. The GIC is a partnership between the Cities of Berlin, London, New York City and Paris, along with Bloomberg Associates, Nitrous and Microsoft. The GIC is looking for long-term, sustainable and equitable solutions that will support these critical sectors rebound from the pandemic.

How can cities reignite their creative and cultural industries?

“The creative industries are critical to the sustainable development agenda. They stimulate innovation and diversification, are an important factor in the burgeoning services sector, support entrepreneurship, and contribute to cultural diversity,” says Isabelle Durant, Deputy Secretary-General at UNCTAD.

Cultural and creative industries are instrumental in mediating global digital transformation, driving inward investment and enriching the lives of individuals and communities.

Without these industries, cultural, economic development, equality and poverty alleviation SDG’s targets are unlikely to be met.

Last November, the UN declared 2021 the “International Year of Creative Economy for Sustainable Development”.